Marketing in Print (POSTPONED)

Thursday, 29 November 2018 00:00

Steve Sleigh from Mail Boxes Etc. said:

"I was told in the mid 80's that print is dying and will be dead in 10 years, I was also told that offices will be paperless, I was also told that if I buy a lottery ticket I will be rich.....none has come to pass".

"Print can be a very important part of your "marketing mix"... now that is true ... (I would say that, I am a printer), but used in a targeted way it can bring results in an economic way, printing has changed over the last 30 years or more and this can be reflected in how you can use it."

Tied in with the recent presentation from Esther from eyespeak about branding, ... use your brand in print (as well as electronic methods), Steve, who has been in the printing industry since 1973, can explain some do's and don'ts of marketing in print.

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