Image is everything. Meaning is more

Thursday, 01 November 2018 00:00

Branding is in a constant state of flux; as the consumer becomes more attuned to the power of branding, designers are constantly reacting to new ideas and approaches. Following the success of her presentation on branding last year, Esther Feltham, the founder and creative director at eyespeak design will be using updated examples to explore the key themes of branding strategy that lead to the visualisation of an organisation's beliefs and values.

When an organisation recognises the value of a strong visual personality and invests in a brand story they appear confident and forward looking, which in turn helps them become a challenger to the market leader. Esther will also show how global organisations have made catastrophic errors and navigated tricky waters. However, the themes that she will discuss are applicable to the smallest business to the largest multi-nationals. Get your branding right and the customers follow.

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