Start with Why!

Thursday, 18 May 2017 00:00

WHAT: Every single company on the planet knows what they do.

HOW: Many can give an explanation as to how they are different or better, by illustrating a USP or value proposition.

WHY: However very few people can clearly articulate why they do what they do – what is their purpose, cause or belief?

When most companies and people think, act or communicate they do so from the outside
in, from WHAT to WHY.

But Simon Sinek, a world renowned author, motivational speaker and marketing consultant, thinks that this the wrong way round and we should start from the WHY not the WHAT.

We would have loved to have him along to explain this in more depth but unfortunately the Business Café coffers don’t stretch to an all paid return transatlantic flight, hotel stay and speaker fees.

So we’re doing the next best thing. At this week’s meeting we are going to have a discussion between the group on the points raised and whether we agree with his hypotheses or not.

So if you’d like to have an insight into this fascinating subject then come along on Thursday and join the discussion.

Latest Events

There are no upcoming events currently scheduled.

Newsletter Sign Up

Register to receive updates and invitations.