Business benefits of podcasting

Thursday, 01 April 2010 20:16

Sherie Griffiths from PodSavvy will be talking to us about reaching a wider audience with podcasting. Whether you’re familiar with podcasting or not quite sure what it is, this informal presentation will explain how the medium developed, what’s in it for you and where to start when it comes to harnessing the potential of this incredibly powerful but still under-utilised means of communication for the benefit of your own business. You’ll get some broadcasters’ tips and tricks to help you put together a professional-sounding podcast on a shoestring budget, which in turn gives you the chance to talk to thousands of interested people, on a one-to-one basis, at the precise moment when they want to hear from you. Connect with them at times when and in places where other media can’t reach them. Tap into a resource traditionally only available to big brands - the power of word of mouth en mass. Stand out in a busy marketplace. Enhance your credibility and so take your business where you want it to go.

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