How I discovered what stops people reading

Thursday, 20 January 2011 00:00

Good writers (and lots of readers) know what makes good reading, but very few people know what STOPS people reading. Designers and developers don't know, most writers don't know - and almost all business owners don't know, but they still wonder why their marketing isn't working. These are just a few of the things you need to know to get more people taking action. Lesley Morrissey of 'Lesleywriter' is an expert in readability and also an excellent presenter.... this promises to be a hugely informative session so if you want to get your message across get yourself to the Business Cafe on 20th January!

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