Marketing and Pay-per-Click Advertising

Thursday, 30 November 2006 21:35

This morning's event has a Marketing theme and will be facilitated by Business Cafe member, Gary Horsley, with guest presenter Scott Whitehead of Zest City. Scott will talk about Pay-per-Click advertising and in particular:

What it is
Why use it
The main players Yahoo! SM and Google Adwords
How people are using it effectively
Pros and Cons
Case studies
Hints and Tips
Future Trends and Predictions

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